Dominance (D)
Confident and driven, people with a Dominance style thrive where decisions, challenges and results matter.
They tend to take charge, move quickly and focus on solving problems efficiently.
About DISCflex
Empowering people. Transforming teams. Driving success.
Understanding behavior helps unlock potential in individuals and teams. DISCflex provides practical insight for stronger communication, leadership and collaboration.
The difference is behavioral flexibility: understanding a tendency, deciding what a situation needs and adjusting behavior with intention.
The four factors
What is DISC?
DISC is a behavioral model that identifies four key styles. Every person can draw on all four; the value comes from recognizing natural tendencies and learning when to flex them.
Influence (I)
Energetic and persuasive, people with an Influence style excel at social interaction and relationship building.
They often inspire others through enthusiasm, storytelling and collaboration.
Steadiness (S)
Calm, patient and dependable, people with a Steadiness style prioritize harmony, consistency and teamwork.
They are often thoughtful listeners and trusted colleagues who create stable environments.
Compliance (C)
Detail-oriented and precise, people with a Compliance style value accuracy, logic, quality and structure.
They tend to rely on facts, analyze carefully and hold work to clear standards.
Why DISCflex?
Insight should lead to action
DISCflex goes beyond a four-letter description. It measures 12 sub-factors across six paired behavioral spectrums, then helps people identify which behavior to adjust, with whom and in which situation.
- Clear reports designed to be practical and easy to interpret
- Behavioral-flexibility guidance for communication and leadership
- Individual, leadership, sales, team and life-skills options
- Assessment purchases that never expire
The DISCflex story
Built because “now what?” needed an answer
Hellen Davis immigrated to the United States from South Africa and built her career in sales, sales leadership and executive coaching.
After years of using behavioral assessments, she saw clients recognize themselves in accurate reports and then ask what they should do differently. DISCflex was created to make that next step practical.
Today, Hellen’s executive coaching, advisory and speaking work continues through Indaba Global, while DISCflex serves coaches, organizations, universities and partners internationally.
Meet our team
The people behind DISCflex
A focused team supports the methodology, resource library, certification, operations and client conversations.
Hellen Davis
Founder, DISCflex | Executive Coach & Serial Entrepreneur
Hellen Davis is a serial entrepreneur, author, and executive coach who transformed her executive coaching practice into DISCflex, a comprehensive behavioral solutions and team-building organization. Recognizing the challenges businesses face in hiring, developing, and retaining great people, Hellen has spent her career creating practical solutions to help organizations succeed.
Along the way, she has developed innovative offerings spanning DISCflex behavioral assessments, recruiting, Zulu Talent ATS/CRM, leadership development, and DISCflex Recovery. Her work reflects a passion for turning behavioral understanding into tools that help people, teams, and organizations grow.
Author of: the DISCflex Encyclopedia, the Team Building Encyclopedia, Noble Intent, and more
Mike Ortega
DISCflex Consultant
Mike Ortega is a DISCflex Consultant specializing in relationship development, technology collaboration, and delivering high-quality solutions. He works closely with DISCflex's IT teams to turn ideas into practical products that enhance the client experience and support organizational growth.
Mike has played an important role in advancing DISCflex's digital innovation, including the development of the DISCflex AI Assistant and AI Coaching pages. He has also contributed to research projects involving DISCflex and its partners that have been featured in published journals.
Outside of work, Mike enjoys spending time with his wife and children, coaching Little League, and getting out on the boat for a day of fishing.
Alex Fryer
DISCflex Consultant
Alex Fryer is a DISCflex Consultant specializing in sales, marketing, digital strategy, and scalable business solutions. He brings together creative thinking and practical execution to help develop compelling offers, build effective websites and marketing funnels, and create systems that support business growth.
Alex has helped shape DISCflex's digital presence, including the development of its website, customer journeys, and marketing initiatives. He has also contributed to research projects involving DISCflex and its partners that have been featured in published journals.
Outside of work, Alex enjoys spending time with his family, coaching his children's sports teams, exploring the outdoors, and staying active through fitness.
Start a conversation
Tell us what you want to improve
Share the person, team, classroom, hiring need or program in front of you, and the DISCflex team will help identify the right next step.